Startup Case Study: The Classic Case Study of Red Bus

 Phanindra Sama, a young engineer, experienced a turning point in 2005 when he couldn’t secure a bus ticket home for Diwali. This frustration inspired him to create RedBus, a platform that revolutionized bus ticket booking in India. With a modest investment of ₹5 lakh and sheer determination, he launched RedBus alongside his friends Sudhakar Pasupunuri and Charan Padmaraju.



Initially, the journey wasn’t easy—they had to convince bus operators to come on board and digitize their ticketing system. Slowly but steadily, RedBus became the go-to platform for hassle-free bus travel, offering real-time seat availability, multiple payment options, and user-friendly interfaces.


By 2013, RedBus had become the largest bus ticketing platform in the country. That same year, Phanindra Sama sold the company to the Ibibo Group for a whopping ₹800 crore, marking one of India’s earliest and most successful startup exits.


Today, RedBus operates in multiple countries, including Singapore, Malaysia, and Indonesia, demonstrating how a simple idea born out of frustration can scale into a global success story.



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